Theory and practice
LADE's virtuous cycle of snowy mountains and workshops
We update LADE Beanie as needed,
not according to some annual marketing schedule.
There is no “2020-2021 model” because each LADE Beanie is unique, and we custom build your LADE Beanie to last.
Since 2002, from the smallest details to the big “Eureka!” moments, I have been gradually incorporating what happens in the snowy mountains every day into the LADE Beanie. From the mountain to the sewing machine, and back again, ever re-making, testing, refining.
The Beanie’s carefully selected materials and components, the comfort and functionality incorporated into the shape and design are all LADE originals.
One of a kind.
Both size and design, bespoke.
Only one in the world, made just for you.
Custom-made in your size, to your precise measurements, for your comfort. You choose from among our models, patterns, 70 colors of yarn, and all other parts, and we also tailor the size and design uniquely to each of our clients.
All the processes of creating each Beanie are done by LADE in-house, using carefully selected domestic materials. All our craftspeople are snowboarders, skiers, and LADE users who create your custom Beanie with precision and pride.
All the processes of creating each Beanie are done by LADE in-house, using carefully selected domestic materials. All our craftspeople are snowboarders, skiers, and LADE users who create your custom Beanie with precision and pride.
How to order
You can order and customize online via LADEmaker, through our dealer stores, or with in-person, in-house fittings. As you like, at your convenience.
LADEmaker
With our sophisticated online LADE Beanie simulator, you can custom design, size, and order your own bespoke Beanie by choosing your favourite combination from 3 Beanie types, 4 design models, and 38 wool colour variations. Customize your components and materials to suit your own unique style, comfort, and environment -- the possibilities are endless.
In-person Custom Fitting
With in-person bespoke measurement service by your LADE Beanie’s custom creator, you can try on samples and decide on your particular production sizing, according to your own unique fit and comfort. We will sit down face-to-face, listen to your story, hear about your environment, choose your style, materials, and components together, and customize your unique Beanie in-house or in the mobile fitting studio of my camper van. Recommended for those who want a finer customization and an even more personalized fit.
Dealers
HANAGASA Plateau Store
& gallery
NASU Plateau Store
Dealer locations
Field-tested in
Extreme Environments
We collaborate with special team riders who pursue their calling with passion in a wide variety of harsh mountain environments, all over Japan, in Canada, and around the world. Wearing their custom LADE Beanies and using our other original LADE gear, they test our products to the limits in the most extreme conditions.
They provide us with valuable feedback that we take on board as we develop and continuously refine our snow gear. Always hungry for fresh powder, their passion for adventure in the mountains reflects our own passion that we put into our products. They keep us true to our unique brand identity. We appreciate their feedback and enjoy spending time together on the snowy mountains.