Gallery
THE LIGHT OF LIFE
THE LIGHT OF LIFE
Our very first promotion movie created by Yuta Watanabe and Kazushige Fujita. Featuring Kazushige’s backcountry riding in Japan. Yuta and Kazushige have been travelling and shooting, both as professional snowboarders, around Alaska and Canadian glaciers together for a long time, and this time Yuta joined us as a creative/filmer, standing on the other side of the camera. It is a true “made by riders” short movie, capturing the premium moments from professional snowboarders’ perspectives.
One of a kind
One of a kind
Our second and most recent promotion movie created by Yuta Watanabe and Kazushige Fujita. Overlapping the ideas of being “One of a kind”, for LADE as a custom beanie maker, and for Kazushige as a “Professional Snowboarder”, Yuta has captured the value of the idea very well in his film. Yuta’s unique perspective comes from his history of riding and shooting around Tohoku area of Japan as a LADE.SNOW rider for a long time, and it is captured well in the film,
Furanodake
Ashibetsu
LADE 安政火口 Session
Photography
